Cadillac to Go All-Electric with Lyriq EV, Priced at $60,000

The rebooting of the brand aims at regenerating interest in customers and turn interest into sales

Cadillac to Go All-Electric with Lyriq EV, Priced at $60,000

Cadillac to Go All-Electric with Lyriq EV, Priced at $60,000

The new electric Cadillac Lyriq EV will make its presence felt in dealer showrooms in early 2022. 

According to the global vice president at Cadillac Rory Harvey, the new line-up of SUVs and electric cars will start the General Motors luxury brand’s aim of going fully electric by 2030 with Lyriq. The Lyriq will be priced at $60,000 and will market with GM’s next-gen EV platform, called Ultrium.

New vehicles from Cadillac will also lack internal combustion engines (ICE). Additionally, Cadillac aims at boosting GM’s strategy by offering EVs by 2035. This includes a $27 billion investment plan in autonomous and electric vehicles, alongside 30 brand-new EVs by 2025. 

The push to make Lyriq hit the shelves is to kick-start the selling of only zero-emission vehicles by 2035. Earlier, GM had announced a Chevrolet electric pickup and a battery plant in Tennessee. 

As per General Motors, most of the Cadillac cars will be all-electric by 2030. Cadillac will not spend money on “mid-cycle refreshes”, the updates for the current line-up of vehicles already on sale.

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