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Home Lifestyle Fashion

Shanghai Fashion Week Emerges Stronger with Live Streaming for Fall 2021

The opening night was grand, with lots of positive sales and response

The Global Economics by The Global Economics
May 1, 2021
in Fashion, Trending
Reading Time: 1 min read
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Shanghai Fashion Week Emerges Stronger with Live Streaming for Fall 2021

Shanghai Fashion Week Emerges Stronger with Live Streaming for Fall 2021

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Livestreaming is the new physical runway for this year. 

Starting April 6-13, the Fall 2021 event for Shanghai Fashion Week has planned over 100 physical runway shows, including international labels like Jason Wu and Dior, Chinese brands like Privacy Policy, Angel Chen, and Dawei, and kidswear brands. 

Unlike the rest of the fashion industry, Shanghai Fashion Week has bigger plans for the year, after the fall 2020s fully digital event. This season’s Shanghai Fashion and Lifestyle Carnival will be online and will let fashion brands sell directly through Livestream programs. 

The opening night of the Shanghai Fashion Week on April 6 was grand and had China’s top live streamer Austin Li alongside a fairly long-term partner, Labelhood, a fashion incubator on a Livestream. All of his 42 million followers could have access to the Livestream through the e-commerce platform Taobao. 

In a few clicks, viewers could buy Labelhood’s showcase space for fashion items. The Livestream also featured 26 fashion items from growing Chinese designer labels, from footwear to womenswear. The prices ranged from around 1000-4000 yuan. Many of the available stock was sold out, and some were pre-ordered upon viewers’ request.

Tags: angelchenaustinlichinadaweidiorfashionitemsfootwearinternationallabelsjasonwulifestylecarnivallivestreamlivestreamershanghaiShanghai Fashion Weekshanghaifashionweekshowcasespacewomenswear
The Global Economics

The Global Economics

The Global Economics Limited is a UK based financial publication and a bi-annual business magazine giving thoughful insights into the financial sectors on various industries across the world. Our highlight is the prestigious country specific Annual Global Economics awards program where the best performers in various financial sectors are identified worldwide and honoured.

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