Zain Kuwait receives a Marketing Campaign Management System, executed by Nexign – a multinational provider of business support systems (BSS). The former is one of the leading service providers in the Middle Eastern telecom industry.
The Marketing Campaign Management System by Nexign was completed through the collaboration with Turkcell Technology (Turkey), a congregated telecom and technology service provider. The executed system allows Zain Kuwait to facilitate focused services to an array of its consumers and enhance subscriber preservation and loyalty.
Zain Kuwait’s Marketing Campaign Management System
The new-fangled Marketing Campaign Management System is a is business intelligence-integration solution for versatile management of campaigns during the consumer lifespan. It delivers to the management selection rules to outline target sectors and communication networks to schedule, track, and execute the tasks of marketing campaigns. The Marketing Campaign Management System allows the firm to enhance response rates and facilitate more effective sales and marketing endeavors.
The Channels Management Manager at Zain Kuwait, Mohammed Hussain Al Hamdan, stated that the firm took pride in the customer-centric approach of its business and wished to guarantee utmost loyalty and gratification to its subscribers. Al Hamdan stated that the Marketing Campaign Management System facilitates the provision of the firm’s necessities of ensuring Zain Kuwait’s business maturity via the flexibility of the system.
The Chief Customer Officer at Nexign, Dmitry Antipov, stated that the Marketing Campaign Management System is an important landmark in constantly expanding the firm’s multinational presence. Antipov stated that Nexign’s target regions are the Middle East and Africa. The new management system will not only aid Zain Kuwait to preserve its existing consumers but also will help Nexign to broaden its customer base, he said.
Turkcell Chief Information Officer, Serkan Öztürk, stated that Nexign’s expertise in BSS integration and development coupled with Turkcell Technology’s broad knowledge of the market will facilitate an abundance of profitable results. Öztürk stated that the management system will aid the operating firm to deal with the tasks and trials associated with its customers’ needs.
About Zain Kuwait
Zain Group, headquartered in Kuwait, was founded in 1983 as the foremost mobile telecom firm in Africa and the Middle East. Zain Kuwait is the conglomerate’s flagship business, which has witnessed an array of achievements in its long-standing history.
Zain Kuwait is one of the leading data and mobile voice service providers in 7 Middle Eastern and African nations. The firm houses more than 7,500 employees and facilitates a vast range of data and mobile voice services to more than 48.5 million proactive business and individual customers in the area.
The Zain Group is cemented on 6 initiatives, namely – Operational Efficiency, B2B, Consumer Experience, Value Management, Talent Enhancement, and Digital Innovation.
The Zain Group is listed on the Boursa Kuwait Stock Exchange. The firm’s capital is completely free float and publicly traded. Kuwait Investment Authority holds the biggest share of the firm, with a 24.22% stake as of June 2021.
Nexign is a subsidiary of Intellectual Computer Systems (ICS) Holding. The firm is one of the leading suppliers of BSS solutions for telecommunication operators in over 17 countries. Nexign aims on contemporizing systems to enhance their success in the industry.
With more than 30 years of experience in the market, Nexign has facilitated a wide range of tech solutions to aid and tolerate optimization results for subsidiary software. Nexign asserts its cohesive approach to restructuring all sorts of processes in the telecommunication sector, which delivers a renewed stimulus to the consumer business and inspires innovations.