Jumeirah Group and Pointspay partner to offer new benefits in 2022

New alliance to build on existing partnerships

Jumeirah Group and Pointspay partner to offer new benefits in 2022

Jumeirah Group and Pointspay partner to offer new benefits in 2022

The loyalty payments solution from Loylogic, Pointspay, has recently partnered with Jumeirah Group to expand the Jumeirah One loyalty program and allow members to spend and collect points with online retailers across GCC countries.

Adding Pointspay to its network, Jumeirah One will now offer all three loyalty solutions from Loylogic to its members. Loylogic’s Pointshub, a rewards solution, and luxury media platform Dezerved have already partnered with the group, and are part of Loylogic’s network.

Pointspay is already being used by some of the world’s leading loyalty programmes, including SWISS Miles and More, and Etihad Guest. Pointspay is an innovative payment and marketing solution that bridges the gap between performance marketing and payment solutions.

Buy more and pay less with Jumeirah One

Members who use Pointspay, will be able to buy more and spend less, using a combination of spending points and cash, or either one of the two exclusively. Members will be allowed to earn more points with cash purchases, and will also enjoy access to unique discounts from the region’s leading online retailers. This would enhance their access to the programme’s wide range of curated rewards.

The retailers participating in this scheme range from electronics, kids, fashion, cosmetics, perfumes and experiences. Jumbo, Sharaf DG, Mumzworld, Yas Marina Circuit and Just Lounge are just a few of the brands participating in this promotion.

Founder and CEO of Loylogic, Dominic Hofer, said that they have built a marvelous relationship with the group through existing partnerships with Pointshub and Dezerved. He also said that with the addition of Pointspay, Loylogic would help members to enhance their spending power and reward them with an online shopping experience that seamlessly allows them to collect and redeem loyalty points.

Perfect extension

Senior Director Insights, CRM and Loyalty at Jumeirah Group, Vicky Elliot said that Jumeirah One is the perfect extension of the dedication of the brand to provide unforgettable and personalized experiences. She also said that Jumeirah One is constantly seeking new avenues to deliver consumer benefits, and bolster Jumeirah One’s position as the leading loyalty program in luxury hospitality. In addition, Elliot said that Pointspay will build on the success of Pointshub and Dzerved, and provide a new way to reward and engage customers.

To celebrate the partnership between Jumeirah One and Pointspay, members who make a purchase with Pointspay from selected partner brands, will stand a chance to win 25,000 bonus points on Jumeirah One, or brand vouchers in the recently launched raffle, Shop & Win.

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