Pinterest surges in rally on new users, Elliott as leading stakeholder in 2022

Elliott confirms stake; backs social media site's new CEO, Bill Ready

Pinterest surges in rally on users, Elliott as leading holder in 2022

Pinterest surges in rally on users, Elliott as leading holder in 2022

Pinterest Inc. soared after reporting resilient sales and user numbers and Elliott Investment Management confirmed a major stake, stating it approved of the company’s leadership. Shares earned about 20 percent in extended trading.

The company stated that it had 433 million monthly active users at the end of the second quarter on June 30, consistent with the previous period, but a decline of 5 percent from a year earlier. Yet, the numbers were greater than market analysts’ projections. During the initial phase of the pandemic, the site achieved users as people remained at home, although the company has had trouble retaining that growth.

Pinterest is a visual discovery search engine that enables users to create digital boards on home, inspiration, lifestyle, and more. With billions of pins on the site, the user would always find ideas to spark inspiration. When the user discovers pins they like, they can be saved on to boards to keep their ideas organized and effortless to locate.

The company has operated in recent years to build a bigger e-commerce enterprise to assist advertisers and retailers sell products directly on the site. Ben Silbermann, Co-founder of the company, stepped down as chief executive officer on June 28, 2022, and was succeeded by Bill Ready, previously President of Commerce and Payments at Google and COO at PayPal, whose experience would facilitate Pinterest to pursue their online sales effort.

The Wall Street Journal announced Elliott’s stake as 9 percent on July 15, as Pinterest stock escalated to 16 percent.

Elliott said in a statement that Pinterest’s conviction in the value-creation opportunity today has guided them to become the largest investor in the company. Pinterest is an extremely strategic business with significant potential for development, and the investor backed Bill Ready as the right leader to oversee Pinterest’s next phase of development.

The outcomes and Elliott’s announcement sent shares to a high of USD 24.68 in extended trading after closing at USD 19.99 in New York. The stock settled down 45 percent this year.

Pinterest – Revenue to increase in mid-single digits

Andrew Lipsman, analyst at Insider Intelligence, stated that the rise in shares is expected due to Elliott’s vote of confidence. He further stated that Pinterest needs to prove that it can expand its userbase. Lipsman said in an interview that Pinterest needs to improve measurements in terms of tightening the link between exposure to an ad and purchase behavior.

Pinterest attributed the weakening in active users to lower online traffic from a change to Google’s search algorithm, competition in the United States and Canada, video-centric websites and the lingering impression of the pandemic unraveling, particularly outside the US.

Sales boosted 9 percent to USD 665.9 million in the second quarter, the San Francisco-based company, Elliott said in a statement. The revenue was in line with the analysts’ average estimate, according to data compiled by Bloomberg.

Pinterest stated that the average revenue per user worldwide remained USD 1.54, in line with estimates. The company generated USD 5.82 per user in the US and Canada, the biggest markets, an increase of 20 percent from the quarter a year earlier.

The Chief Financial Officer at Pinterest, Todd Morgenfeld said in an interview that the company is making the shopping experience on the platform a better, more natural shopping journey with a rich array of products, presenting the best ideas for their users that match their aesthetic tastes and preferences. Morgenfeld further stated that Pinterest is building even more personalised experiences in the product to ensure that when users visit Pinterest it feels like it was designed for them, varying alongside the user interests and intent. That entailed a heavy investment in machine learning and core engineering to deliver.

Pinterest reported a net loss of USD 43.1 million, or a loss of seven cents per share, associated with a profit of USD 69.4 million, or ten cents in the quarter a year earlier.

Sales will increase in the mid-single digits in the period ending in September, associated with the average valuation of 13 percent growth.

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