Whether it’s a compact car like the Toyota Yaris for navigating Riyadh’s bustling cities or a spacious Hyundai Sonata for a family trip to the Red Sea coast, Budget’s wide range of quality vehicles supports the influx of international visitors and encourages domestic tourism, a key objective for economic diversification.
Saudi Arabia’s Vision 2030 is just 5 years away. As the nation accelerates towards this ambitious goal, the Kingdom’s premier car mobility solutions provider and car rental company, Budget Saudi Arabia, is taking an active part in this journey. The company’s recent announcement of its exceptional semi-annual financial results isn’t just a corporate show-off; it is a powerful indicator of how corporate success and national progress are becoming intrinsically linked. The company reported an impressive 19% increase in net profits and a 29% surge in revenue. This explosive growth comes with the responsibility of being a reliable mobility partner in KSA. And Budget Saudi has gracefully lived up to this challenge so far.
Budget’s financial performance for the first half of 2025 saw net profits exceed SAR 168 million and total revenues surpass SAR 1.088 billion. This performance is underpinned by strategic initiatives that directly support the core pillars of Vision 2030. This growth is not merely a reflection of market conditions but a testament to Budget Saudi Arabia’s deliberate alignment with the nation’s forward-looking agenda.
Alignment With The ‘Life After Oil’ Goal
One of the central tenets of Vision 2030 is to make the economy of the Kingdom less dependent on oil. The drop in global crude prices from 2015 onwards has had a pronounced impact on the economy of Saudi Arabia. The country needs to be immune to these price shocks. And the only way to achieve this immunity is to reduce dependence on oil. Budget Saudi Arabia is a critical enabler of this goal. With a nationwide presence that ensures customers are never far from a rental station, the company provides the essential link that allows tourists and business travellers to explore the Kingdom’s rich heritage and burgeoning cities.
Whether it’s a compact car like the Toyota Yaris for navigating Riyadh’s bustling cities or a spacious Hyundai Sonata for a family trip to the Red Sea coast, Budget’s wide range of quality vehicles supports the influx of international visitors and encourages domestic tourism, a key objective for economic diversification.
The Harbinger of Opportunities
Ranked #28 in the Great Place To Work (KSA) list, Budget Saudi is a critical driver of job creation. With more than 1300 employees working for the business, it contributes significantly to the financial empowerment of the Kingdom’s youth. The company’s sustained growth trajectory naturally translates into expanded career opportunities for Saudi talent across its extensive network of branches, which includes over 20 workshops and rental offices, and corporate offices.
Budget Saudi is a leader in its industry in terms of adopting advanced digital solutions for maximum efficiency. No third-party vehicle booking service is needed; the company has robust iOS, Android and web-based channels from where visitors can rent a vehicle anytime and anywhere. But the digital presence is not just limited to booking. The company offers 24/7 emergency road assistance services through its app and website. Budget’s digital inventory approach enables it to analyse which vehicles customers choose more than others. This data-driven approach ensures maximum efficiency and minimal wastage of time.
Driving Vision 2030 Forward, One Convenient Ride at a Time
Sustainability is one of the focal points of Vision 2030. By eliminating third-party red tape and offering transparent online prepayments, Budget Saudi is making tourism, which is one of the Kingdom’s fastest-growing non-oil sectors, smoother than ever. Given Saudi Arabia’s aim for 100 million tourists by 2030, this contribution is no small feat.
But Budget Saudi’s impact runs deeper. Under CEO Fawaz Danish, the company has pioneered sustainability in the rental space, rolling out energy-efficient hybrid cars to reduce carbon emissions – aligning perfectly with Vision 2030’s net-zero ambitions. The company is serious about sustainability goals. It recently signed a memorandum of cooperation with the Jouf Strategic Development Office for Al Jouf Region that would enable the company to provide fully electric cars for rent, thereby reducing emissions from vehicles. Even in the traditional segment, the company strategically uses top-rated low-emission cars and carbon-neutral lubricants. This has resulted in a 258,000-litre reduction of petrol usage.
A Vehicle Business That’s HUMAN at Heart
Vision 2030 remains incomplete without the inclusion of humans and their upliftment. And this is where Budget Saudi and its parent company, UNITRANS, prove that CSR is not just some compliance to meet. Budget Saudi has a strong association with the Jeddah Orphan Care Association. From providing retail purchase cards to accompanying the orphan children to the Boost entertainment centre, it shows how the hearts of the leaders at Budget Saudi beat for the underprivileged. The company is also at the forefront of providing quality and affordable healthcare to the less fortunate people across the nation. Its partnership with the Life and Nation campaign and Heart Patient Care Association and Friends Society Heart charity is a testament to this.
About Budget Saudi
Budget Saudi, Saudi Arabia’s top car rental brand, is a Vision 2030 trailblazer. With a 4.8/5-rated app and 90+ branches (airports, doorstep pickups), it simplifies travel for tourists (key to the Kingdom’s 100M tourist goal) and residents. As the first publicly listed rental firm in Saudi Arabia, it fuels private sector growth and leads in sustainability with hybrid fleets, aligning with net-zero targets. More than a service, Budget Saudi builds Saudi’s future: seamless, innovative, and connected.
Vision 2030 is being realised through giga-projects like NEOM, the Red Sea Global, and Qiddiya, as well as rapid urbanisation. These projects require immense mobility and logistics support for the influx of international workers, consultants, tourists, and new residents. Budget Saudi’s services are critical infrastructure for these initiatives. The company’s strategic acquisition of AutoWorld and investment in the Overseas Logistics Development Company specifically enhance its logistics capabilities, allowing it to serve these large-scale developments efficiently and align with the Kingdom’s goal of building world-class infrastructure.
Budget Saudi is a critical contributor to Vision 2030, advancing goals related to economic diversification, Saudisation, tourism, green mobility, and digital transformation. By deepening investments in sustainability, expanding its services, and integrating advanced technologies, Budget Saudi has become a catalyst for this ambition.
