At Al Ula, Saudi’s first UNESCO World Heritage Site, the launch of the world’s first priceless card was announced, in a partnership between Banque Saudi Fransi (BSF) and Mastercard.
This exclusive card is a part of Mastercard’s “Start Something Priceless” campaign, which focuses on empowering people to follow their dreams, meant for the elites.
According to Gilberto Caldart, the president of international markets at Mastercard, this is a global milestone and is built on the decade-long relationship with BSF. He hopes that this will revolutionize the industry and the markets.
The Priceless card boasts of allowing the cardholders to experience the world’s most prestigious musical events, enjoy world-class travel around the globe, privileges accessible only to the wealthiest, meet-up with celebrities, attending sports events, and other processions, and pompous shows.
Rayan Farez, the Managing Director and CEO at BSF, believes that this initiative will help reach soaring heights, turning the bank into one of the most modern, innovative, and experience-focused banks in the region.
The card is tailored, designed, and carefully crafted to meet the expectations of the world’s most elite groups as a significant step in a growing economy. This would enable those who use the clientele to have the world at their feet.