The technology-driven world has the best services to deliver in terms of customer support and sales development. To date, the majority of businesses have adopted a modern approach to customer engagement. Because of chat apps, companies are pushing more and more sales. It provides high-end customer support as well as intellectual resolutions that enable users to communicate in a safe manner. With millions of consumers relying on these services, social commerce is a booming industry. It helps customers get answers to their questions in less time and allows them to talk and message for an immediate response.
According to a Bain & Co report, social commerce, which allows consumers to do their online shopping via chat apps, accounted for 44 % of Southeast Asia’s $109 billion e-commerce market last year. According to another report, the sector has a better chance of reaching a market size of $3,369.8 billion by 2028, according to Grand View Research, Inc., with a CAGR of 28.4 percent expected from 2021 to 2028.
Customers all over the world love online shopping, and with the new safety measures in place to combat Covid-19, online shopping has grown even more. People thought that purchasing through social commerce was even more convenient. Chats with direct employees of organizations that demonstrate integrity and reliability are simple to conduct. As a result of the enormous influence of personal contact or relationship building by businesses, social commerce has evolved at a rapid rate.
Facebook and other internet megacorps are attempting to use social media to develop their companies and simplify buying and selling. Chats are a disruptive, creative platform that outperforms traditional commerce when it comes to closing deals or making sales. Customers can enjoy greater convenience by using messaging apps to complete sales transactions. Facebook’s latest feature improves the shopping experience by connecting customers with retailers, live streaming shopping, customers can shop without leaving the site attributable to direct checkout features, and allowing customers to chat via Instagram, Messenger, or WhatsApp. It intends to incorporate the resources that merchants need in order to draw customers from its massive user base. It will soon dominate the social commerce market with its range of commerce tools.