Google commenced the second round of accelerator programs for start-ups in the Middle East and North Africa. Accelerators help start-ups by offering mentorship programs and mainly help them to get investments that are difficult to find otherwise. Google will help the start-ups by offering help in technical and business challenges through expert guidance.
About the program:
The “Google for Start-ups Accelerator” will continue for three months after commencement. The program is especially to train and mentor tech-based start-ups in the region. In view of the pandemic, the program will be conducted online through a virtual model. The start-ups will be mentored by over 20 Google teams such as Android, Cloud, Machine Learning, and Web.
It will begin in mid-July 2021. The eligibility criteria include an admission of tech start-ups who have already gone through seed funding. Building a scalable product or service with a significant total addressable market and defensible growth model
During the mentorship program, the founders will be working with an expert from Google and will come up with solutions for a specific challenge. The applications for the program will be accepted until May 25th. Â The topics or the workshops will be based on important topics like product design/UX, machine learning technologies, leadership development, and customer acquisition.
Being an accelerator the company will help the start-ups to learn how to pitch to the investor, they will be given access to one-to-one coaching to become useful by the end of the program. They will be offered support on building competent product strategies to perform well in the market. They will look for start-ups who have deep insights into how their service or product can address a current challenge and does it have a target audience.
It is an excellent way to equip the region-based talent by the second round. They will transform the start-ups by upskilling the founders with robust digital knowledge. With the program, the start-ups will learn preparedness for uncertainties and ways to handle challenges that crop up from disasters like pandemics.  The program will basically teach them survival.  The first batch for the program comprised 10 start-ups from Tunisia, UAE, Jordan, Saudi Arabia, Egypt, and Oman. The program will thus provide technical knowledge and introduce Google’s network.
