Lazada is Southeast Asia’s chief eCommerce portal that is based in Malaysia. The eCommerce biggie publicized the rebranding of the logistics of the company to Lazada Logistics.
The division of logistics was initially known as Lazada Express (LEX) and Lazada e-Logistics (LEL).
LEL achieved the implementation and logistics with Third-Party logistics providers (3PL), while LEX managed the package distributions to consumers.
The blue vans for delivery will now represent the proficiency and dependability of the services provided by Lazada Logistics. Vendors and brands across the Malaysian region vouch for the wholesome logistics solutions, for all their business endeavors.
Chun Li, the CEO of Lazada Group, indicated that the company’s branded logistics channel has reformed the eCommerce portal in one of the most densely inhabited and geographically assorted regions globally.
Rebranding of Lazada Logistics
The potential within the capabilities of the reformed logistics has enabled the company to enable top-notch delivery services to customers throughout the region. The rebranding has also facilitated a hassle-free end-to-end service to vendors and partners.
Chun Li mentions that the noteworthy advancement made by the Lazada Group, via technology and the in-house team, is reflected in the rebranding of logistics.
The rebranded logistics is also debuting with multichannel logistics (MCL) services. The MCL provides a mono stock realization solution, which will facilitate eCommerce vendors and brands to realize customer orders across a plethora of eCommerce channels impeccably.
Lazada Logistics will not only deliver orders from the company’s platform but also across a range of eCommerce platforms.
Owing to this arrangement, the company plans to procure merchant and partner eCommerce products, thus initiating efficient management and dispatch of orders through Lazada’s fleet, 3PL.
The Chief Logistics Officer of Lazada Group, Andy Huang, mentioned that the current circumstances of the pandemic and digital progression have enhanced the base of online shoppers. Thus, innovation and the introduction of novel solutions are a top priority for most eCommerce merchants and vendors. The improved logistics will provide a foundation to ultimately meet the demands of consumers seamlessly.
The multichannel logistics (MCL) services will allow vendors and brands to have superior agility on catalog control. The rebranding also relieves them from logistics apprehensions which are inclusive of large capital and operational expenditures for the order completion processes.
The injection of MCL is a witness to the company’s advanced logistics abilities, which tenders to a well-designed inventory and routing solutions driven by data and technology.
All brands and retailers can utilize the logistics network encompassing over 400 facilities, namely – warehouses, sortation centers, and hubs.
They can also profit from admittance into the region’s largest eCommerce marketplace and Lazada’s competitive gain of having control over its end-to-end logistics processes.
Over 85% of the entire first-mile parcels are processed at Lazada’s private facilities. Cainiao, Alibaba’s logistics division, helps to process Lazada’s cross-border logistics and delivery center services in China.
The incorporation of MCL into the prevailing end-to-end cohesive logistics network will allow the company to attend to customers at a faster pace. This is beneficial, particularly during the extended lockdown in Malaysia when online shoppers are looking for more quicker and efficient portals to attend to their shopaholic requirements.
The company is eyeing to integrate new features that are inclusive of incentives for vendors to enhance processing speed to further improve customer and vendor experience. The rebranded logistics will serve as a win-win situation for all.
The rebranding of the logistics division will also serve as one of the mediums to achieve the company’s mission of maintaining cost efficiencies. This will be facilitated by enabling excellent logistic services through the incorporation of up-to-date technologies. A sustainable eCommerce portal is hence emerging under the banner of Lazada.