SponsorUnited is a Software-as-a-Service (SaaS) platform that was launched in the year 2018 and is currently being used by more than 2000 brands and properties, mainly to identify, execute as well as evaluate marketing partnerships
SponsorUnited on Monday announced a $35 million growth investment from Spectrum Equity. SponsorUnited is a Software-as-a-Service (SaaS) platform that was launched in the year 2018 and is currently being used by more than 2000 brands and properties, mainly to identify, execute as well as evaluate marketing partnerships.
The firm is currently a leading entertainment intelligence and global sports platform that follows media data and real-time sponsorship across various areas including the entertainment sector and sports through the combination of a global scouting network and machine intelligence. Through this, companies and several brands will be able to get into the advanced SaaS platform that delivers a complete ‘end-to-end’ resolution for ideation, measurement, discovery, and activation.
Founder and Chief Executive Officer of SponsorUnited, Bob Lynch states that there is an immediate requirement for a centralized platform to organize the world’s media partnerships and sponsorships as it is in high demand and the sector environment is drastically changing with rapid expansion, increasing complexity of marketing partnerships and diversification.
“Moreover, as the industry is challenged with budget, talent, and resource constraints, we’re uniquely positioned to fill a critical need to drive better decisions and more successful partnerships,” says Bob Lynch. The company tracks around 1.1 million media partnerships and sponsorship across more than 200,000 brands and properties. The United States ad spending was down this year compared to 2021 but SponsorUnited received investments worth millions.
The global sponsorship market is expected to grow in the coming years and the demand for the company is likely to increase. The firm has mainly focused on sports and has worked with almost all major leagues and with professional teams in the U.S., expanding to other sectors including music and entertainment. The minority investment will be used to bring forward innovation and improve the firm’s technology and assist in meeting the surging demand for ‘greater intelligence in marketing partnerships’ states the official statement of the company.
Spectrum Equity is an equity firm providing capital and tactical support to revolutionize pioneering companies in the information economy. The company has partnered with top management teams and entrepreneurs to create long-term value in the market-leading internet-enabled software and data services companies. Chris Mitchell, the Managing Director of Spectrum Equity states that SponsorUnited works by understanding the requirements of brands and marketers.
“They are capturing a comprehensive, real-time picture of the sponsorship ecosystem for brands and stakeholders – information that has been historically fragmented and inaccessible. We’re impressed by their strategic approach to the market and are eager to leverage our past experience with data and information services companies to help them continue to scale,” says Chris Mitchell
SponsorUnited is the leading global sports and entertainment intelligence platform, delivering real-time trends and on-demand research that provide invaluable insights enabling properties, brands, and agencies to partner more effectively. The firm has more than 1M deals, 10M assets, 200K brands, and 30K properties across media, sports, music, and events in one SaaS database. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is encouraging smarter partnerships. The firm specializes in Advertising, Sponsorship, Marketplace, Programmatic, Event Marketing, Branding, Content, Sponsorship Sales, Crowdsourcing, Sports Marketing, Machine Learning, Data Analytics, and SAAS