TDCX, Inc., an award-winning digital economy enabler and boutique outsourced business service provider that serves innovative customer experience (CX) solutions to the world’s finest and most significant brands, has unveiled its entry into Turkiye to draw on the growing local market. The Turkiye campus is TDCX’s 27th as it unveils its operations today continuing its global expansion strategy.
TDCX Turkiye campus reinforces TDCX’s network and its capability to extend Turkish and Arabic in addition to serving well the flourishing Middle East market across great demand from brands. In the United Arab Emirates (UAE) alone, the outsourcing and shared services market is estimated to achieve USD 6.8 billion by 2023, indicating a CAGR of seven percent over 2019-2023.
Mr. Laurent Junique, Founder and CEO of the TDCX said that Turkiye is an ever-increasing business destination, powered by its tactical location, enormous domestic market, appealing digital talent pool, and solid research and development and innovation philosophy. These factors have steered to a flourishing tech ecosystem with businesses that are considering taking advantage of domestic and international market prospects.
Junique added that their expertise has helped innovative companies deliver customer experience solutions, and it sees strong potential for their services in Turkiye. The company has been assisting many of its clients in their expansion into new markets and strategizes to do the same here in Turkiye.
In early 2022, TDCX signed on twenty-five new clients. This was more than three-fold the eight logos in the same period last year and an indication of the ever-increasing mandate from businesses for outsourced customer experience services.
Mr. Junique indicated, driven by strong demand, the company is ambitious in its growth strategy and strategizes to set off campuses in geographies such as Brazil, Indonesia, and Vietnam in the next fiscal year. These are markets that have high-level internet penetration, expanding consumer markets, and the talent pool it requires to support them in delivering solutions for complex customer experience work.
A new experience for TDCX
The campus would be trail-blazed by Sophie Chelmick SVP EMEA, who has more than 15 years of experience in managing Pan-European BPO customer operations. She also managed the establishment of TDCX’s campuses in Spain and Romania.
Ms. Chelmick said that the Turkiye campus facilitates them to serve the European and Middle Eastern markets more efficiently. Connected with their campuses in Spain and Romania, TDCX is well-positioned to present clients with a larger assortment of options, such as employing native and non-native speakers in several locations, to cater to diverse requirements and budgets. Therefore, TDCX can help their clients to optimize their CX strategy and to achieve their goals more quickly and efficiently.
Turkiye’s burgeoning gaming industry is also an expanse of openings for TDCX. Their expertise in assisting prominent gaming companies, along with their pace and responsiveness in helping clients establish their customer experience teams, gives them an advantage in assisting the industry’s growth in this region.
TDCX’s Turkiye campus traverses 3,000 square meters and is situated at Saridemir, Ragip Gumuspal, Fatih, Istanbul. The campus is well coupled by public transportation such as bus, rail, and ferry.
Headquartered in Singapore, TDCX offers transformative digital CX solutions, enabling leading-edge and disruptive brands to acquire innovative customers, build customer loyalty, and protect their online communities.
It helps clients achieve their customer experience aspirations by harnessing technology, human intelligence, and its global footprint. It serves clients in fintech, gaming, technology, home sharing and travel, digital advertising, social media, streaming, and e-commerce. TDCX’s expertise and robust footprint in Asia have made it a trusted partner for clients, particularly in high-performing, new-economy firms, looking to draw on the region’s growth potential.
TDCX’s commitment to delivering constructive outcomes for its clients extends to its role as a responsible corporate citizen. Its Corporate Social Responsibility program concentrates on progressively transforming the lives of its people, its communities, and the ecosystem.
It engages more than 17,000 people across twenty-seven campuses worldwide, exclusively Singapore, Thailand, Malaysia, Mainland China, Philippines, Hong Kong, Japan, South Korea, India, Spain, Romania, Colombia, and Turkiye.